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Director Marketing and Resident Experience

Esprit Lifestyle Communities is a family of 11 Canadian locations offering a wide range of services for Seniors: from independent living to assisted living to memory care.   We work hard to ensure independence is always honoured and individual preferences are always prioritized.  We are a division within the Extendicare family of brands and inspired by Extendicare’s mission to help people live better.

Reporting to the Senior Director, Esprit Lifestyle Communities, the Director of Marketing and Resident Experience is accountable for developing marketing strategies and brand standards for the Esprit Brand including planning and managing all advertising channels, building content that create value add and position Esprit as a retirement community of choice.


  • Develop marketing strategies including media planning, buying and the development of creative to acquire and retain customers
  • Develop Esprit brand standards for owned and managed retirements communities
  • Further develop the support experience programs (housekeeping, laundry, dining): create brand and experience standards and corresponding programs to enhance service delivery,
  • Create and implement standardized customer service guidelines, develop and launch training and ensure adherence to experience standards across all retirement communities
  • Track assess and report on competitor activity and programs. Recommend marketing and experience initiatives to effectively compete
  • Implement systems to identify, analyze, report on, build and action process improvement
  • Collaborate with sales and operations team to identify revenue opportunities across Esprit
  • Participate in the design of new and existing retirement community builds


  • Post-secondary education in marketing, business administration or related discipline preferred
  • Minimum 10 years’ progressive experience in marketing and customer experience preferably in Hospitality or Retirement Living
  • Successful track record of leading, implementing, and executing complex projects
  • Proven data analysis and interpretation
  • Proven ability to negotiate, resolve conflict, and build consensus
  • Committed to superior customer experience
  • Highly motivated and passionate about senior living
  • Ability to travel within Canada as required

CLOSING DATE – February 26, 2021

Please forward your resumes to the attention of:

Stephanie Zajczenko-Opdam, Senior Director of Retirement Operations

In Ontario, Extendicare, ParaMed Home Health Care and affiliated organizations including our partner homes in Extendicare Assist, accommodate the needs of job applicants throughout its recruitment and selection processes in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.  Accommodation needs must be provided in advance.   To discuss your needs, please contact the individual noted in the posting

Interested? We'd love to hear from you

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